CHALLENGE

Reposition an engineering team for opportunities with major manufacturing and distribution brands.

Name, brand, and launch a small engineering team to have the marketing and business development presence to secure national opportunities.

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APPROACH

A carefully designed brand package that enables a small team to compete with the biggest players.

Armed with only a description of their engineering capabilities and the old name of "Gallagher Engineering," we crafted the Novum Automation brand from the ground-up. As the conduit to scaling manufacturing operations with no sales team to support business development efforts, Novum Automation leveraged their new website, brochure suite, and digital presence to be deadly precise in efficiently relaying their engineering value.

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OUTCOMES

Projects with national brands

Amazon, Siemens, Lenovo, and GM

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Positioned as go-to partner

for contracted automation engineering in Michigan