CHALLENGE

Position a one-person ring shop to compete with major brands.

Honest Hands Ring Co had something mass-market wedding band brands couldn't replicate: a single craftsman making rings by hand in America. The challenge was building a brand capable of telling that story at scale. In a category dominated by large, well-funded competitors, Honest Hands needed a distinct identity, a shopping experience that matched the quality of the product, and a growth engine that could reach outdoor-minded buyers who would connect with the brand's authenticity and small-shop credibility.

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APPROACH

Build a brand and growth system that scales without outside investment.

We built Honest Hands from the ground up: a fun, inclusive brand system, a conversion-focused ecommerce website, thoughtfully designed packaging, and engaging photo and video content that put the craft and the craftsman front and center. From day one, the goal was to create a brand that could stand beside larger competitors without losing what made it different. In the first month following launch, sales increased 250%. By the end of year one, they had grown 2000%.

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We continue to support Honest Hands across every touchpoint: website, organic search, social media, paid social, and paid search. That sustained, embedded approach turned a one-person shop into a seven-person brand generating $2.5M in ARR in 36 months, with customers in all 50 states and four foreign countries, and no outside investment. With the right brand, the right infrastructure, and the right execution, small companies can compete at any level.

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OUTCOMES

250% sales increase

in first month

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2000% sales increase

in first year

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0 - $1M ARR

in 24 months

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0 - $2.5M ARR

in 36 months

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20x footprint expansion

customers in all 50 states and 4 foreign countries

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FEEDBACK

It’s been two years since we launched our branding, ecommerce website, ongoing content, and managed social and paid ads. Since then, our sales have grown consistently to more than $2M ARR, a 2000% increase from where we started. I couldn’t have grown Honest Hands Ring Co. without their expertise, and I’m excited about what’s ahead.

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- Ben Bosworth, Founder & Ring Maker