CHALLENGE

Stunning photos to announce a $40M renovation to the city's most desired hotel.

Fall color in Michigan provides some of the most gorgeous landscapes and radiant colors on earth, but the window is brief and lasts only about two weeks. With construction being finalized on the Amway Grand Plaza Tower during peak Fall color and Michigan weather being unpredictable, we had only a few chances to capture epic sunset architectural photos.

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APPROACH

Dazzling photography paired with an ongoing content strategy to fuel demand generation.

We moved quickly to create an ongoing content strategy and deliver next-day photo packages, supporting AHC Hospitality’s marketing and business development teams in fueling demand generation. With a nimble, expert content team on-call to produce engaging photography, AHC Hospitality is able to continually launch and announce new amenities with ease.

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OUTCOMES

Announced $40M renovation

of Amway Grand Plaza Tower

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Announced grand opening

of fitness facilities

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Captured state-wide press

with engaging content