CHALLENGE

Place an unknown soap brand on the shelves with industry heavyweights.

Position a new soap brand to compete on the shelves with the world's biggest companies, with no guidelines other than a product sample.

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APPROACH

Bold, engaging design and effective marketing tools to establish new retail opportunities.

With a simple name, bold packaging design, and a "Fxck Plastic" sustainability message, we positioned Plant to Skin Australia's new men's soap bar to appeal to both sustainability-conscious consumers and the everyday person that's simply looking to smell good.

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OUTCOMES

Expanded retail placement

with Walmart, Rite Aid, Meijer, and SpartanNash

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Nation-wide distribution

with new retail partners