CHALLENGE

Launch and competitively position a local tourism small business in one month.

Ride Leelanau needed a startup kit to launch their fun e-bike rental service, with branding that was lively, innovative, and future-proofed for growth.

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APPROACH

An energizing brand package to jumpstart the adventure company.

An electrifying adventure starts with an electrifying logo. We crafted a branding package that ensured travelers wouldn't miss the fun that Ride Leelanau offered as they pulled into the small harbor town of Suttons Bay, MI. Complementing the new logo and branding was a wine tour photoshoot to capture the magic and adventurous spirit of the region. With these tools we built a gorgeous, intuitive website, print collateral, an apparel lineup, and launched social media channels to jumpstart growth.

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OUTCOMES

Dozens of ravishing reviews

in first month

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#2 in search ranking

by second month