CHALLENGE

Position a rising CX platform to scale rapidly and secure a major acquisition.

Crescendo, the first Augmented AI customer experience platform, needed to establish itself as a leader in the CX industry. With ambitious growth goals and a $500 million valuation post-Series C investment, the company required a strategy as agile and innovative as their AI, highlighting their ingenuity and appeal to customers, investors, and acquisition partners alike.

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APPROACH

Transform loose ICPs into a cohesive and adaptable marketing strategy.

Crescendo provided basic customer profile guidelines, which we expanded into a full-scale marketing strategy. We developed engaging case studies, product literature, demo videos, and numerous other tools, coupled with a paid media strategy and a converting website to support their rapid growth. Operating as their embedded agency, we ensured every deliverable aligned with their vision, pairing cutting-edge technology with customer-centric experiences to drive meaningful engagement and measurable results.

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OUTCOMES

1.69% LinkedIn click-through rate

surpassing 0.55% platform average

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448% increase

in demo requests

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$500M valuation

in 6 months

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FEEDBACK

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Partnering with this team has allowed us to ship high-quality content exceptionally quickly. That’s important to our team, and our success.

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- Trevor Hough, Director of Product Marketing