CHALLENGE

Build a new website for the world's largest material handling company.

Restructure product organization and merge 3 redundant, dated websites into a single intuitive digital experience for the global leader in material handling.

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APPROACH

Strategically and methodically reorganize website content, structure, and navigation.

Reorganizing a global leader's product portfolio takes thorough research and careful, yet bold strategy. Website design began by understanding Daifuku's legacy products and planning for unreleased products. Titles, description copy, and organization of each unique product was then delicately renovated and presented in an elegant, simple format. This new structure was supported by a new, modern color palate and sophisticated graphics. Daifuku's new website secured their position as the #1 in global material handling for the 8th consecutive year.